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Wildfire Interactive Inc. (B)
Foster, G; Luther, JCaso SGSB-E506B-EIniciativa emprendedoraAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Desde 5,74 €
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Wildfire Interactive Inc. (B) - Teaching Note
Foster, G; Luther, JNota del Instructor SGSB-E506BTN-EIniciativa emprendedoraAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Desde 0,00 €
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Search Funds - 2013: Selected Observations
Dodson, D; Kelly, P; Grousbeck, I; Rosenthal, S; Luther, JCaso SGSB-E521-EIniciativa emprendedoraSince 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. This study, as well as its predecessors, has endeavored to gather data and gain insight into all known search funds. Each of these studies portrays the aggregate characteristics of search funds, presents their principals’ backgrounds, and evaluates the investment returns gener...Desde 8,20 €
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Waze: Product Evolution and Fundraising
Levav, J; Luther, JCaso SGSB-E500-EIniciativa emprendedoraWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Desde 8,20 €
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Evenbrite: Market Sizing, Competitive Analysis, and Fundraising - Teaching Note
Levav, J; Rauh, J; Luther, JNota del Instructor SGSB-E510TN-EIniciativa emprendedora“Raise money when times are good.” Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a masterful fundraiser. Since founding the online event and ticketing service Eventbrite in 2006, Kevin, his wife Julia, and co-founder Renaud Visage had raised $80 million over six rounds of financing. Now, the Hartzes and Visage had before them an offer from Tiger Global Management and T. Rowe P...Desde 0,00 €
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Wildfire Interactive Inc. (A)
Foster, G; Luther, JCaso SGSB-E506A-EIniciativa emprendedoraIt was June 2011, and Alain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaig...Desde 8,20 €
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Evenbrite: Market Sizing, Competitive Analysis, and Fundraising
Levav, J; Rauh, J; Luther, JCaso SGSB-E510-EIniciativa emprendedora“Raise money when times are good.” Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a masterful fundraiser. Since founding the online event and ticketing service Eventbrite in 2006, Kevin, his wife Julia, and co-founder Renaud Visage had raised $80 million over six rounds of financing. Now, the Hartzes and Visage had before them an offer from Tiger Global Management and T. Rowe P...Desde 8,20 €
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Waze: Product Evolution and Fundraising - Teaching Note
Levav, J; Luther, JNota del Instructor SGSB-E500TN-EIniciativa emprendedoraWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Desde 0,00 €
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Wildfire Interactive Inc. (A) - Teaching Note
Foster, G; Luther, JNota del Instructor SGSB-E506ATN-EIniciativa emprendedoraIt was June 2011, and Alain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaig...Desde 0,00 €
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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship
Chambers, J; Luther, JCaso SGSB-E490-EIniciativa emprendedoraIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Desde 8,20 €