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Challenges of Launching a Start-Up in China: Dorm99.com
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy YuenCaso HBS-307075-EIniciativa emprendedoraAfter graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management team, received venture capital investment, developed joint-venture partnerships, and set key milestones to create a full-impact product launch for their social networking Web site ...Desde 8,20 €
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A Chinese Start-up's Midlife Crisis: 99Sushe.com
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy YuenCaso HBS-309060-EIniciativa emprendedoraNow into their third year at the helm of an Internet start-up in China, Ken Pao and Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of...Desde 8,20 €