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Pfizer Pharmaceuticals: Green Chemistry Innovation and Business Strategy
Larson, Andrea; O'Brien, Karen; Anderson, AliaCaso DARDEN-ENT-0088-EIniciativa emprendedoraBetween 2002 and 2004, Pfizer explored green chemistry as a product, process, and strategy design approach that could address a growing set of market complexities. The case requires students to understand and analyze how and why green chemistry might contribute to corporate growth. The case elaborates on the conditions encouraging pharmaceutical companies to engage more actively on environmental and health issues as an area of opportunity as oppo...Desde 8,20 €
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Natureworks: Green Chemistry’s Contribution to Biotechnology, Innovation, Commercialization, and Strategic Positioning
Larson, Andrea; O'Brien, Karen; Anderson, AliaCaso DARDEN-ENT-0089-EIniciativa emprendedoraIn 2002, NatureWorks LLC, a small subsidiary of U.S. agricultural giant Cargill Inc., was recognized for its development of the first synthetic polymer class to be produced from renewable resources, specifically from corn grown in the American Midwest. The product held the potential to substitute a renewable feedstock for petroleum-based polymers. With this enormous vote of confidence, the company was poised to move forward from a niche market in...Desde 8,20 €