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Costa Valente
Gómez Pajares, Alberto; Urrutia, Josu; Palencia, LuisCaso ASN-72-EDirección estratégica, Iniciativa emprendedoraA businessman based in Barcelona and dedicated to the textile sector (selling T-shirts to sponsors) is presented with the opportunity to buy a small textile manufacturing company in Guimarães, Portugal. He has to decide whether to take on this project or not. The analysis that he carries out includes a study of the value chain and of the possibility of outsourcing part of the business, as well as the approach the entrepreneur will take to integra...Desde 8,20 €
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Nasser Press
Kadach, Igor; Palencia, LuisCaso ASN-83-EDirección estratégica, Iniciativa emprendedoraThe owner of a mid-size printing company based in New Jersey has to decide whether to accept an offer of a large publishing house who during the 2008 crisis had endangered the future of the company by abruptly reducing the volume of business. If he now accepted his proposal, and due to capacity constraints, he would have to drop some smaller customers, reducing diversification; in addition, the owner feels indebted to these small businesses becau...Desde 8,20 €
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Julio Wais: An NFT Opportunity?
Julio Wais; Palencia, Luis; Toscani, GiulioCaso ASN-98-EIniciativa emprendedora, Tecnologías de la informaciónThe case describes an entrepreneurial opportunity: an IESE MBA student explores whether to launch a collection of NFT (non-fungible tokens) based on 200 of his father's paintings. The case briefly describes what NFTs are, their situation in 2021 and some of the concerns Julio had an entrepreneur.Desde 8,20 €
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EPO: Electricidade Portuguesa Online (B)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCaso ASN-62-EAnálisis de decisiones, Dirección estratégica, Iniciativa emprendedoraTen months after rejecting an investment fund's offer to become a shareholder in Electricidade Portuguesa Online (EPO), the partners meet with their chief financial officer, Carla Ferreira, to analyze the results of the first three quarters of the year and the forecasts for the following two. Carla must also decide whether to accept the offer of the two partners for her to become a shareholder in the company: they are prepared to offer her 10% of...Desde 5,74 €
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Chemises en Coton: From Distributor to Manufacturer
Urrutia, Josu; Gómez Pajares, Alberto; Palencia, LuisCaso ASN-65-EContabilidad y control, Dirección estratégica, Iniciativa emprendedoraA Barcelona-based entrepreneur in the textile sector (providing T-shirts to promoters) is presented with the opportunity to take over a small textile manufacturing company located in Tangier, Morocco, and he has to decide whether to take the opportunity or not. The analysis includes the study of the value chain and whether any part of it can be outsourced, alignment with the entrepreneur's current business, and how the plan fits in with his lifes...Desde 8,20 €
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RELE-Rouen: Language Immersion in Normandy (A)
Soler, Edi; Palencia, Luis; Vázquez- Dodero, Juan CarlosCaso ASN-58-EDirección estratégica, Iniciativa emprendedoraMaxime Demongeot is considering how to orient the future of his company, dedicated to language education for executives. He is faced with a choice between modifying the conditions with the current franchiser, switching to a new franchiser and adapting the focus of the business or selling the business and the property where it is located. In addition to economic criteria and questions of sustainability, there are also aspects linked to family rela...Desde 8,20 €
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Companyia Cervesera del Montseny
Soler, Edi; Palencia, LuisCaso ASN-80-EAnálisis de decisiones, Dirección estratégica, Iniciativa emprendedoraThis case study contains the interview that the authors conducted with the main partners of the brewery Companyia Cervesera del Montseny in June 2018. A decade after being set up, the company had managed to grow but with poor profitability and enormous debt, due to the investments that they had made in the previous few years. However, they had the feeling that they had reached a point where it was no longer possible to grow organically but, rathe...Desde 8,20 €
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EPO: Electricidade Portuguesa Online (A)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCaso ASN-61-EAnálisis de decisiones, Contabilidad y control, Iniciativa emprendedoraElectricidade Portuguesa Online (EPO), founded by two young entrepreneurs in late 2010, sells electricity in Portugal. Two years after its launch, the results seem to vouch for the smooth running of the company and the online communication-based strategy it has followed up until this point. However, the partners have exhausted their liquid assets and must decide how to get new funding. Among other options, a prestigious investment fund seems inte...Desde 8,20 €