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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCaso IVEY-9B19E012-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatDesde 8,20 €
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Siemens Canada: Digital Transformation
Ning Su; Ramasastry ChandrasekharCaso IVEY-9B20M067-EDirección estratégica, Iniciativa emprendedoraIn mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large mul...Desde 8,20 €
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Transforming the Business Service Portfolio at Global Consultancy
Ning Su; Naqaash PiraniCaso IVEY-9B14E001-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónGlobal Consultancy Canada, the national branch of a global tax, accounting and consulting services firm, is seeking to improve the efficiency and effectiveness of its organization. The leader of the sourcing practice has been tasked by the company’s chief executive officer to identify opportunities for transforming the firm’s marketing and communications, human resources, finance and information technology functions. He must decide on the most su...Desde 8,20 €