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Greenyard Frozen: Developing Cauliflower Rice as an Open Innovation Project for Sustainability
Wim VanhaverbekeCaso IVEY-9B20M061-EDirección estratégica, Iniciativa emprendedoraOn March 14, 2019, the convenience business unit manager of Greenyard Frozen was in his Roeselare, Belgium office preparing for a management meeting that would discuss current challenges facing the company. Greenyard Frozen had to decide on the market positioning of its cauliflower rice and how to promote the new product. The project, which was a great example of co-operation in the value chain and of open innovation for sustainability, had resul...Desde 8,20 €
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Quilts of Denmark: Managing Open Innovation
Wim VanhaverbekeCaso IVEY-9B16M213-EDirección estratégica, Iniciativa emprendedoraQuilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company’s open innovation with a space agency and technology company resulted in an “intelligent” quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night’s sleep. Selling a premium product in a commodity market was a challenge...Desde 8,20 €
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Jaga: Managing Creativity and Open Innovation (B)
Wim VanhaverbekeCaso IVEY-9B18M120-EDirección estratégica, Iniciativa emprendedoraJaga suffered negative economic effects from the 2008 financial crisis. As the crisis persisted in 2011, management planned to substantially reduce the number of employees, but the founder instead chose to fire half of the management team and reorganize the company. Although this decision was considered counterintuitive, it was perfectly aligned with the philosophy of this creative company.Desde 5,74 €
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Presans: Building Business Models for Innovation Intermediaries - Teaching Note
Wim Vanhaverbeke; Oana-Maria PopNota del Instructor IVEY-W27511-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W27510.Desde 0,00 €
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Presans: Building Business Models for Innovation Intermediaries
Wim Vanhaverbeke; Oana-Maria PopCaso IVEY-W27510-EDirección estratégica, Iniciativa emprendedoraPresans was founded in Paris, France in 2008 as an an open innovation intermediary, often referred to as an “innomediary.” Using a specific business model that combined open innovation services with state-of-the-art data-mining technology, Presans leveraged a network of over six million experts worldwide to solve problems for its corporate clients. In February 2017, the chief executive officer of Presans had to make some strategic decisions. Base...Desde 8,20 €
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Jaga: Managing Creativity and Open Innovation (A)
Wim VanhaverbekeCaso IVEY-9B18M119-EDirección estratégica, Iniciativa emprendedoraIn 2007, the owner and director of marketing and research and development at Jaga was preparing for a meeting. The purpose of the meeting was to discuss the future of the Belgian company’s Uchronia project (an online community and playground for creativity and product development). Over the previous 15 years, Jaga had transformed from a production-based radiator company to a highly innovative organization with a focus on the premium market. The o...Desde 8,20 €
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Curana: Managing Open Innovation for Growth in SMEs (A)
Wim VanhaverbekeCaso IVEY-9B17M139-EDirección estratégica, Iniciativa emprendedoraCurana BVBA was a small family-owned company in Belgium. In the 1990s, it was producing mudguards and fenders as an original equipment manufacturer for the European bicycle industry. As Curana BVBA faced increasing competition in 2009, it needed to make a strategic turnaround. The company focused on the top segments of the market and introduced innovative and design-based bicycle accessories. The company didn't have the competency to develop thes...Desde 8,20 €
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Patient Room of the Future: User-Oriented Innovation
Wim Vanhaverbeke; Piet VerhoeveCaso IVEY-9B16M195-EDirección estratégica, Iniciativa emprendedoraIn 2014, the Patient Room of the Future (PRoF) was the largest European open innovation consortium in the healthcare sector. Established in 2009 by a group of manufacturers who were suppliers to the health care sector, PRoF brought more than 300 professionals from multiple disciplines and industries together to think about and contribute to the future of the health care industry. The consortium derived its power from a novel interdisciplinary app...Desde 8,20 €