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Mobike: A Smart Bike-Sharing Service Platform
Guijie Qi; Jiali Chen; John ZhangCaso IVEY-9B18M004-EDirección estratégica, Iniciativa emprendedoraIn 2017, bike sharing was one of the hottest technology trends in China. Since its inception two years earlier, Mobike had quickly become one of China’s leading bike on-demand companies because of its bicycles’ superior quality, and the company’s intelligence capability, open innovation, alliance strategies, and big data applications. Mobike expanded aggressively to take advantage of opportunities in this emerging market and the need for efficien...Desde 8,20 €