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The Piercer
Colleen Sharen; Nicole NolanCaso IVEY-9B08M057-EDirección estratégica, Iniciativa emprendedoraJessica Pierce and Ashley Mound have developed an innovative product for an entrepreneurship class assignment to be presented to potential investors. They now need to determine 1) which target markets have the most potential, 2) which distribution channels to use and 3) a sales volume estimate. The purpose of the case is to teach students how to use secondary research resources from a typical library to research the nature of the market for a new...Desde 8,20 €
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Health Nut
Colleen Sharen; Vanessa M. StrikeCaso IVEY-9B08M053-EDirección estratégica, Iniciativa emprendedoraLate in the afternoon on January 20, 2006, one of the owners of The Health Nut hung up the phone. Her account manager had just called to tell her that the bank was not going to extend any further credit to her small retail natural health products (NHP) store located in Grand Bend, Ontario. She and her life and business partner had owned The Health Nut since May 2003. While they had successfully grown sales, the business was not generating enough ...Desde 8,20 €
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Art Feeds: Scaling a Non-profit Organization
Colleen Sharen; Tess WiddifieldCaso IVEY-9B14M159-EDirección estratégica, Iniciativa emprendedoraIn early June 2013, the executive director of Art Feeds, which provided therapeutic art and creative education to school children to help them achieve mental and emotional well-being, needed to make a recommendation to her board about whether to expand the current operations in Joplin, Missouri, to Moore, Oklahoma, after a devastating tornado in Moore. She needed to determine whether the organization had the resources required to expand successfu...Desde 8,20 €
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Spreading Happiness: Warm Fuzz Cards
Colleen SharenCaso IVEY-9B09M039-EDirección estratégica, Iniciativa emprendedoraIn December 2008, Erica Mills and her husband, Craig, were making plans. They had recently decided to start a family within the next 12 months and were now making decisions about how to manage their careers as they were about to take this momentous step. Erica had started Warm Fuzz Cards, a Toronto-based greeting card company, just over two years ago in 2006. The business was growing slowly but profitably. Craig was employed as a human resources ...Desde 8,20 €
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Women's Community House and Mine101: Is Social Enterprise Worth It
Colleen SharenCaso IVEY-9B14M095-EContabilidad y control, Dirección estratégica, Iniciativa emprendedoraIn May 2013, the director of transitional and community programs at Women’s Community House (WCH) must decide whether to renew the retail lease on WCH’s used-clothing boutique, Mine101. This social enterprise was launched to generate income for WCH’s children’s programming, but lost money in its first two years of operations. The decision to renew the lease begs a larger question: Should Women’s Community House continue to operate Mine101? The di...Desde 8,20 €