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ideaForge: Mechanical Charger
Atanu Adhikari; Rama DeshmukhCaso IVEY-9B12A013-EDirección estratégica, Iniciativa emprendedora, MarketingIn an era of ever-changing technology, the challenge for a social entrepreneur is to cope with the fast pace of change. With a concern for the environment and energy conservation, the entrepreneur in this case became an entrepreneur with the development of a new product – a mechanical charger. His company, ideaForge, manufactured and sold two types of products: mechanical chargers and other conventional chargers such as bike chargers. The mechani...Desde 8,20 €
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Orchid Ecotel: Leveraging Green Hoteling as Core Competency - Teaching Note
Trupti Karkhanis; Atanu AdhikariNota del Instructor IVEY-8B11A045-EDirección estratégica, Iniciativa emprendedora, MarketingTeaching note for product 9B11A045.Desde 0,00 €
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Tata Power: Corporate Social Responsibility and Sustainability
Rama Deshmukh; Atanu AdhikariCaso IVEY-9B10M013-EDirección estratégica, Iniciativa emprendedoraHIGHLY COMMENDED CASE - Indian Management Issues and Opportunities Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken t...Desde 8,20 €
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCaso IVEY-9B20A046-EDirección estratégica, Iniciativa emprendedora, MarketingWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Desde 8,20 €
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Orchid Ecotel: Leveraging Green Hoteling as Core Competency
Rama Deshmukh; Atanu AdhikariCaso IVEY-9B11A045-EDirección estratégica, Iniciativa emprendedora, MarketingVithal Kamat, chairman and managing director of Kamat Hotels India Ltd., was a second-generation entrepreneur who has taken the Kamat Hotels brand to new heights. Kamat Hotels included five major verticals, from five-star luxury hotels (The Orchid Ecotels) to economy restaurants (Kamat Restaurants) catering to different customer segments. Kamat had ambitious plans for the expansion of every vertical using alternative growth strategies. However, t...Desde 8,20 €