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Design Careers of Alan Yip and Winnif Pang
Kevin Au; Bernard Suen; Daisy Wong; Na ShenCaso IVEY-9B10M063-EDirección estratégica, Iniciativa emprendedoraThis case describes how two Hong Kong product designers chose their respective paths and achieved design excellence and celebrity status. The case is suitable for teaching MBA and senior undergraduate students the value of design entrepreneurship in professional services. It is useful for courses in entrepreneurship and innovation management in business and engineering schools. Human resources management or organizational behaviour classes may al...Desde 8,20 €