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La Liberte Newspaper
Satyendra Singh; Martine MorinCaso IVEY-9B07A007-EDirección estratégica, Iniciativa emprendedora, MarketingThe director of La Liberte, a French not-for-profit weekly newspaper, needed to revitalize the newspaper as sales had been declining consistently for the past 15 years. The newspaper's mission was to serve the French community in Manitoba, Canada. Survival of a French newspaper was essential for the French culture in the community. To reverse the negative sales trend, the director conducted a survey. Based on the findings of the survey, the direc...Desde 8,20 €