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Birzeit Pharmaceutical Company: Marketing from Palestine
Yara Asad; Ilan AlonCaso IVEY-9B10A027-EDirección estratégica, Iniciativa emprendedora, MarketingBirzeit Pharmaceutical Company (BPC), established in 1974, had successfully completed a number of mergers and had overcome challenges and development phases in order to secure a strong position in its local market, Palestine, as well as introduce a wide range of products in the export market. BPC’s continuous success, despite political instability and continuous restrictions on its growth and expansion, led the company to focus beyond its local p...Desde 8,20 €