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Swagat Textiles: Carrying the Family Legacy Forward
Meenakshi NagarajanCaso IVEY-9B18M143-EDirección estratégica, Iniciativa emprendedoraIn 2018, Swagat Textiles (Swagat), a traditional family-owned textile business in Gujarat, India, was looking for growth amidst several challenges. Since 2017, the market for Swagat’s traditional products is shrinking—the younger generation preferred to wear Western casual clothes for daily use and traditional clothes only for special occasions. Additionally, branded competition from online and offline stores had increased, and there were concern...Desde 8,20 €