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Evoe Spring Spa: A Positioning Dilemma
Ashita Aggarwal; Renuka Kamath; Sunil RaoCaso IVEY-9B13A051-EDirección estratégica, Iniciativa emprendedora, MarketingThe co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-fou...Desde 8,20 €
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Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization
Sheila Roy; Renuka KamathCaso IVEY-W28030-EIniciativa emprendedora, MarketingTwo women entrepreneurs co-founded a profitable direct-to-consumer apparel brand called Suta. In June 2021, as the business owners were planning to increase advertising expenditure and scale up operations, they were confronted with a declining return on advertising spend on social commerce and other digital platforms. The co-founders needed to make use of marketing analytics to examine the effectiveness of their online store in converting visitor...Desde 8,20 €
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Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note
Sheila Roy; Renuka KamathNota del Instructor IVEY-W28031-EIniciativa emprendedora, MarketingTeaching note for product W28030.Desde 0,00 €
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Savemom: The Smart Wearable Solution for Maternal Health Care - Teaching Note
Renuka Kamath; Shrinath V.Nota del Instructor IVEY-W27807-EConocimiento y comunicación, Iniciativa emprendedoraTeaching note for product W27806.Desde 0,00 €
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Savemom: The Smart Wearable Solution for Maternal Health Care
Renuka Kamath; Shrinath V.Caso IVEY-W27806-EConocimiento y comunicación, Iniciativa emprendedoraIn January 2020, two social entrepreneurs were looking back at the first five years of operation of their venture JioVio Healthcare. The entrpreneurs had designed, developed, and implemented their cloud-based Internet of Things software Savemom. Using feedback from key stakeholders, Savemom assisted in the early detection of preventable complications during pregnancy and safe delivery, especially for expectant mothers in rural India, with a goal ...Desde 8,20 €