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Smoke and Mirrors (A)
Cross, TomCaso DARDEN-OB-0948-ELiderazgo y Dirección de personasThe CEO of Exhaust Tech, the worldwide leader in exhaust systems, has directed the newly appointed head of marketing to advertise and market a new product that is less expensive to manufacture but has no real consumer benefits other than the lifetime guarantee that no longer offers any competitive differentiation. The head of marketing prefers another product and feels he is being pressured into inventing something out of nothing to launch this n...Desde 8,20 €
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James Madison and "The Business of May Next" (B)
Cross, Tom; Newell, Terry; Rice, PeterCaso DARDEN-OB-0969-ELiderazgo y Dirección de personasOn May 30, 1787, the second day of the Convention held in the Pennsylvania State House, six states voted “aye” and one “nay” to the proposal to establish “a national Government … consisting of a supreme Legislative, Executive and Judiciary.” In that moment, delegates who had gathered merely to revise the Articles of Confederation agreed to abolish it. In that moment, James Madison earned the title of Father of the Constitution, although he had no...Desde 5,74 €
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Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance (Abridged)
Horniman, Alexander B.; Cross, TomCaso DARDEN-OB-0918-ELiderazgo y Dirección de personasOnce considered a candidate for divesture, Dow Chemical Polyolefins and Elastomers has had 12 successful years in a row. The company has set the standard of excellence for new-product innovation, having launched an average of one new-product line each year with 10 of the 11 launches being a success. After winning awards and receiving recognition for his speed in developing and launching chemical products, the company’s COO now had a new concern t...Desde 8,20 €
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Role Plays-MiniCase Simulations-Interpersonal Relations
Cross, TomCaso DARDEN-OB-0917-ELiderazgo y Dirección de personasIn this case, there are six short scenarios depicting a leader who needs to function in the role of mentor or coach to a junior employee. Students are assigned scenarios and engage in role play with a class mate. Each two-member team is assigned one mini-simulation with one member of the team simulating the employee and the other simulating the manager.Desde 8,20 €
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This Office Is Jinxed (B)
Cross, TomCaso DARDEN-OB-0926-ELiderazgo y Dirección de personasThe pricing task force organized by Tom Jordan in the (A) case, UVA-OB-0925, recognized the opportunity to adopt a new price strategy and become the price leader. It decides to use ABC SKU categorization to manage pricing. Many executives in his office-products company thought it was an insane strategy and would destroy the business. But within six months, the company met its profit objective, every competitor matched the higher prices, and the c...Desde 5,74 €
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James Madison and "The Business of May Next" (A)
Cross, Tom; Newell, Terry; Rice, PeterCaso DARDEN-OB-0968-ELiderazgo y Dirección de personasOn April 8, 1787, James Madison wrote to Governor Edmund Randolph of Virginia: “My Dear Friend, I am glad to find that you are turning your thoughts towards the business of May next.” Madison was referring to the Federal Convention scheduled to begin the next month in Philadelphia to revise the Articles of Confederation. Madison’s project was for an entirely new form of government—although the upcoming gathering had made clear its aim of merely i...Desde 8,20 €
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Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance
Horniman, Alexander B.; Cross, TomCaso DARDEN-OB-0813-ELiderazgo y Dirección de personasThis case is about the highest performing R&D department in the chemical industry. It illustrates how a 650-person group was transformed from a low performing department in a poor performing business about to be sold off to the highest performing technical group in Dow Chemical. It is a superb example of sophisticated change management. The case sets up the question of what next? How can Dow Chemical continue the high performance of this critical...Desde 8,20 €
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This Office Is Jinxed (A)
Cross, TomCaso DARDEN-OB-0925-ELiderazgo y Dirección de personasTom Jordan, vice president of Strategy and new to a large office-products firm has been handed three objectives by the company president: revise the pricing strategy, adding a minimum $50 million to 2008 net profit, rationalize the store’s new-build process to add some discipline and reduce new-store financial disasters, and develop a process to analyze and improve revenue return on advertising spending. After deciding to set up a pricing task fo...Desde 8,20 €