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Perfect Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021A-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Pleasant Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021B-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021C-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Premiere Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021D-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Dependable Equipment Ltd.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021E-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Reliable Equipment Ltd.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021F-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Michael TaylorCaso IVEY-9B12A021-ELiderazgo y Dirección de personas, MarketingThis B2B role-play case, with its six supplements, is a six part interaction between competing Original Equipment Manufacturers, Distributors and End Users, each with their own business priorities. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process, and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate leve...Desde 8,20 €