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Clef Company: Turnover, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-816046-EMarketingColor Teaching Note Teaching Note for Product Number 814100.Desde 0,00 €
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Curled Metal Inc.--Engineered Products Division (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.Caso HBS-709S05Dirección estratégicaCurled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, align...Desde 8,20 €
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Las guerras de la cola se globalizan
Cespedes, Frank V.Caso HBS-709S11Dirección estratégicaEste caso está destinado a ser utilizado en conjunción con los "Cola Wars" estudios de casos existentes. En él se esbozan las posiciones globales de Pepsi y Coca-Cola a partir de 2008 en el mercado de refrescos y, a continuación, proporciona una visión general de sus situaciones competitivas en tres mercados: México, China y la India. El caso plantea la cuestión de si alguno o todos estos mercados son a) estructuralmente atractiva para las empres...Desde 8,20 €
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JW Sports Supplies (A); (B); and (C) - Teaching Note
Lynch; Luann J.Nota del Instructor DARDEN-C-2402TN-EContabilidad y controlTeaching note for product C-2402Desde 0,00 €
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Caterpillar Inc. Taps the Chinese Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Nota del Instructor DARDEN-C-2418TN-EContabilidad y controlTeaching note for product C-2418Desde 0,00 €
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Daimler Taps the Chinese Panda Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Nota del Instructor DARDEN-C-2417TN-EContabilidad y controlTeaching note for product C-2417Desde 0,00 €
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Caterpillar Inc. Taps the Chinese Bond Market
Lynch; Luann J.; Haskins; Mark E.Caso DARDEN-C-2418-EContabilidad y controlAn MBA graduate prepares for a possible interview with Caterpillar Inc. by reading about the company’s longtime presence in China manufacturing heavy equipment and its continued optimism about the heavy equipment market in that country. He also learns that the company financed part of its operations and growth in China by issuing bonds in Hong Kong and wonders whether the company would return to that bond market in Hong Kong.Desde 8,20 €