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JW Sports Supplies (A); (B); and (C) - Teaching Note
Lynch; Luann J.Nota del Instructor DARDEN-C-2402TN-EContabilidad y controlTeaching note for product C-2402Desde 0,00 €
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Caterpillar Inc. Taps the Chinese Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Nota del Instructor DARDEN-C-2418TN-EContabilidad y controlTeaching note for product C-2418Desde 0,00 €
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Daimler Taps the Chinese Panda Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Nota del Instructor DARDEN-C-2417TN-EContabilidad y controlTeaching note for product C-2417Desde 0,00 €
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Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineNota del Instructor DARDEN-OB-1198TN-ELiderazgo y Dirección de personasTeaching note for product OB-1198Desde 0,00 €
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineNota del Instructor DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Desde 0,00 €
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Caterpillar Inc. Taps the Chinese Bond Market
Lynch; Luann J.; Haskins; Mark E.Caso DARDEN-C-2418-EContabilidad y controlAn MBA graduate prepares for a possible interview with Caterpillar Inc. by reading about the company’s longtime presence in China manufacturing heavy equipment and its continued optimism about the heavy equipment market in that country. He also learns that the company financed part of its operations and growth in China by issuing bonds in Hong Kong and wonders whether the company would return to that bond market in Hong Kong.Desde 8,20 €
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffNota técnica DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Desde 8,20 €
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineNota técnica DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Desde 8,20 €