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Insomnia Cookies: Owning the Night through Research & 'Doughvelopment' - Teaching Note
Sheri LambertNota del Instructor IVEY-W30427-EDirección estratégica, MarketingTeaching note for product W30426.Desde 0,00 €
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertNota del Instructor IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Desde 0,00 €
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Sanzo: Bridging Cultures through Asian-Inspired Flavoured Sparkling Water - Teaching Note
Sheri LambertNota del Instructor IVEY-W33532-EConocimiento y comunicación, MarketingTeaching note for product W33531.Desde 0,00 €
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCaso IVEY-9B19A039-EDirección estratégica, Iniciativa emprendedora, MarketingBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dDesde 8,20 €
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Ford Resource and Engagement Center: Recovery Through the Power of Networks
Sheri LambertCaso IVEY-W25549-EDirección estratégicaFord Resource and Education Centers (FRECs) were established as a partnership between the Ford Motor Company Fund and GlobalGiving. The FREC in Bangkok, Thailand, housed eight non-governmental organizations, social enterprises, and foundations. With the oDesde 8,20 €
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Sanzo: Bridging Cultures through Asian-Inspired Flavoured Sparkling Water
Sheri LambertCaso IVEY-W33531-EConocimiento y comunicación, MarketingAfter four successful years on the market, the founder and chief executive officer of Sanzo Brands Inc. (Sanzo) was looking for ways to continue the momentum and growth of his company. Sanzo was an Asian-inspired flavoured sparkling-water beverage company with an innovative approach to marketing and branding. Rather than promoting its sparkling water through traditional media channels, Sanzo relied on a digital-brand story approach and adopted so...Desde 8,20 €
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When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCaso DARDEN-S-0316-EDirección estratégicaThis optional C case follows S-0314 and S-0315; and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural h...Desde 5,74 €
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When Competition Isn't Enough: Rural Health in Southwest Virginia (B)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCaso DARDEN-S-0315-EDirección estratégicaIn this B case; the follow-up to S-0314; Marissa Levine; the Virginia Commissioner of Health; considers reports for and against the merger of two health care entities in rural Virginia; as she decides whether to issue a waiver to allow it. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to...Desde 5,74 €
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCaso DARDEN-S-0314-EDirección estratégicaMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Desde 8,20 €