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Market Street Wine: Extending the Aisle - Teaching Note
Batova, Tatiana; Kemp, BiancaNota del Instructor DARDEN-BC-0286TN-EConocimiento y comunicaciónTeaching note for product BC-0286Desde 0,00 €
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Usability Testing for Data Visualizations
Batova, TatianaNota técnica DARDEN-BC-0301-EConocimiento y comunicaciónThis technical note explores the applications of usability testing to enhance the effectiveness of data visualizations in persuasive communication. It argues that beyond following best practices for visual design, usability testing—a common user research approach in website, app, and software development—can significantly improve how well data visualizations meet audience needs and accomplish persuasive goals. The note details various aspects of ...Desde 8,20 €
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Market Street Wine: Extending the Aisle
Batova, Tatiana; Yemen, GerryCaso DARDEN-BC-0286-EConocimiento y comunicaciónThis case and data set can be used with data visualization software to tell a story with data through charts, maps, and dashboards. Using an independent wine shop, Market Street Wine, the case describes changes in customer demographics, tastes, purchasing methods, and other trends that prompted the owners to consider whether they should “extend the aisle” by expanding their wine selection. The COVID-19 pandemic and related supply chain issues pre...Desde 8,20 €
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When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCaso DARDEN-S-0316-EDirección estratégicaThis optional C case follows S-0314 and S-0315; and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural h...Desde 5,74 €
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When Competition Isn't Enough: Rural Health in Southwest Virginia (B)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCaso DARDEN-S-0315-EDirección estratégicaIn this B case; the follow-up to S-0314; Marissa Levine; the Virginia Commissioner of Health; considers reports for and against the merger of two health care entities in rural Virginia; as she decides whether to issue a waiver to allow it. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to...Desde 5,74 €
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Charts in the Time of Cholera: Saving Lives with Data Visualizations
Batova, TatianaCaso DARDEN-BC-0288-EConocimiento y comunicaciónWith COVID-19 the most recent reminder, pandemics have plagued humankind for much of recorded history. Cholera killed millions around the world in the 19th century, and there were three major cholera epidemics in the United Kingdom. Like modern data scientists in medical fields, 19th-century proponents of data science used data and visualizations to investigate the causes of cholera, suggest prevention strategies, and argue for better sanitation....Desde 8,20 €
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Flying Around Real Estate Development: Persuading with Data Visualizations
Batova, Tatiana; Ruediger, Stefan; Yemen, GerryCaso DARDEN-BC-0285-EFinanzasThis case and data set can be used in a course on storytelling with data to explore how various types of maps in combination with other types of charts drive decision-making. It is designed for working with Tableau but can be easily adapted for other data visualization software. The case also offers an opportunity to help students understand there is a difference between visual persuasion and visual dishonesty. In the case, a project manager (Lo...Desde 8,20 €
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCaso DARDEN-S-0314-EDirección estratégicaMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Desde 8,20 €