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GE Appliances: Reshoring Manufacturing - Business Strategy - Teaching Note
Blankenship Jr., Charles P.Nota del Instructor DARDEN-S-0331TN1-EDirección estratégicaTeaching Note for product S-0331Desde 0,00 €
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GE Appliances: Reshoring Manufacturing - New Product Introduction Analysis - Teaching Note
Blankenship Jr., Charles P.Nota del Instructor DARDEN-S-0331TN2-EDirección estratégicaTeaching Note for product S-0331Desde 0,00 €
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GE Appliances: Reshoring Manufacturing - Supply Chain Management and Industrial Engineering Analysis - Teaching Note
Blankenship Jr., Charles P.Nota del Instructor DARDEN-S-0331TN3-EDirección estratégicaTeaching Note for product S-0331Desde 0,00 €
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GE Appliances: Reshoring Manufacturing
Blankenship Jr., Charles P.Caso DARDEN-S-0331-EDirección estratégicaThe General Electric Company’s (GE’s) iconic Appliances division enjoyed a significant role at the company throughout the 20th century, representing one of the most recognized engines of the GE brand. By the 21st century, GE had changed its focus to technDesde 8,20 €
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Appliances for Sale!—Business Strategy - Teaching Note
Blankenship Jr., Charles P.; Rowley, Daniel A.Nota del Instructor DARDEN-S-0344TN2-EDirección estratégicaTeaching Note for product S-0344Desde 0,00 €
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Appliances for Sale!—Legal Analysis - Teaching Note
Blankenship Jr., Charles P.; Rowley, Daniel A.Nota del Instructor DARDEN-S-0344TN1-EDirección estratégicaTeaching Note for product S-0344Desde 0,00 €
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Appliances for Sale!
Blankenship Jr., Charles P.; Rowley, Daniel A.Caso DARDEN-S-0344-EDirección estratégicaThe General Electric Company’s (GE’s) iconic Appliances division enjoyed a significant role in the company throughout the 20th century, representing one of the most recognized engines of the GE brand. By the 21st century, however, GE had changed its focus to technology and infrastructure businesses, and GE Appliances’ contribution represented less than 5% of GE’s revenue and profit. Recognizing GE Appliances’ lack of fit with the strategic direct...Desde 8,20 €
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Transformational Gaming: Zynga's Social Strategy (A)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0360-EÉtica empresarial y Responsabilidad Social CorporativaIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in deve...Desde 8,20 €
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Transformational Gaming: Zynga's Social Strategy (B)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0361-EÉtica empresarial y Responsabilidad Social CorporativaThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga’s YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington’s Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problems and ways to address them. Its first project, in ...Desde 5,74 €
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Transformational Gaming: Zynga's Social Strategy (C)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0362-EÉtica empresarial y Responsabilidad Social CorporativaFollowing the May 2010 Sweet Seeds campaign, Zynga announced that it would expand its FATEM partnership to build a school for children in Haiti who had been affected by the devastating earthquake in January of that year. In one week, more than 45,000 FarmVille users raised $110,000 through the purchase of virtual social goods. Sweet Seeds would be the first of several campaigns Zynga launched to raise funds for the school. In the meantime, Zynga....Desde 5,74 €