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Exercise: Creating a Model of Consumer Behavior - Teaching Note
Whitler, Kimberly A.; Hammerle, JudeNota del Instructor DARDEN-M-0893TN-EMarketingTeaching note for product M-0893Desde 0,00 €
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Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCaso DARDEN-OM-1717-EServicios y operacionesThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Desde 8,20 €
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Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryNota del Instructor DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Desde 0,00 €
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A Strategic Marketing Plan to Successfully Deliver Your Professional Brand - Teaching Note
Whitler, Kimberly A.; Moore, Marian ChapmanNota del Instructor DARDEN-M-0894TN-EMarketingTeaching note for product M-0894Desde 0,00 €
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David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieNota del Instructor DARDEN-M-0899TN-EMarketingTeaching note for product M-0899Desde 0,00 €
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Whitler, Kimberly A.; Soltis, SteveNota del Instructor DARDEN-M-1020TN-EMarketingTeaching note for product M-1020Desde 0,00 €
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Branding the Master Brander (A): Positioning Procter & Gamble's Employer Brand -Teaching Note
Whitler, Kimberly A.Nota del Instructor DARDEN-M-1004TN-EMarketingTeaching Note for productDesde 0,00 €
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidNota del Instructor DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Brown, KatherineNota del Instructor DARDEN-M-1039TN-EMarketingTeaching Note for product M-1039Desde 0,00 €