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Operation Bramble Bush (A)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39A-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 8,20 €
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Operation Bramble Bush (B)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39B-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 5,74 €
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Acquiring the First Thousand Customers (Spanish version)
Teixeira, Thales S.; Brown, MorganCaso HBS-518S15MarketingBy 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable two-sided platforms in terms of their tremendous early growth were Airbnb, Etsy and Uber. They offered short-term property rentals, handcrafted goods, and car rides, respectively. ...Desde 8,20 €
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Zalora Philippines: From Growth to Profitability
Ngwe, Donald; Teixeira, Thales S.Caso HBS-517009-EMarketingIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a ...Desde 8,20 €