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Operation Bramble Bush (A)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39A-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 8,20 €
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Operation Bramble Bush (B)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCaso SGSB-OM39B-ELiderazgo y Dirección de personasIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Desde 5,74 €
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An Integrated Framework to Manage Innovation
Muñoz-Najar J. A.; Vilà, JoaquimNota técnica DGN-609-EDirección estratégicaThe note introduces a framework which integrates the factors that promote or inhibit innovation in firms (leadership, strategy, organization, people management, management of key assets such as knowledge and technology, learning, and management of the innovation process). The effect that these factors have on the results of innovation are discussed. The model is presented in the context of different types of innovation (in products/services, proc...Desde 8,20 €
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Prefabricados Planas 2007: construyendo un futuro deseado
Vilà, Joaquim; Ollé, Manel; Fernández, José A.Caso SM-1580Dirección estratégica, Innovación y cambioA finales de 2007, Prefabricados Planas quiere revisar su forma de hacer negocios, aunque sus resultados son muy satisfactorios. El sector de la construcción en España va viento en popa, pero, a pesar de ello, la empresa define una estrategia ambiciosa, con un cambio importante del enfoque de su negocio. Se plantean diversas alternativas de implantación para lograr que una estrategia innovadora dé resultados. También se consideran todos los esque...Desde 8,20 €