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Augmedix, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-818117-EIniciativa emprendedoraTeaching note for case 817048.Desde 0,00 €
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Option Greeks, Insider Trading, and the Heinz Acquisition - Teaching Note
Tomio, Davide; Augustin, Patrick; Brenner, Menachem; Subrahmanyam, MartiNota del Instructor DARDEN-F-1978TNFinanzasTeaching note for product F-1978Desde 0,00 €
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Cumplo.com, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-819037-EMarketingTeaching note for case 818039.Desde 0,00 €
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Option Greeks, Insider Trading, and the Heinz Acquisition - Teaching Note
Tomio, Davide; Augustin, Patrick; Brenner, Menachem; Subrahmanyam, MartiNota del Instructor DARDEN-F-1978TN-EFinanzasTeaching Note for product F-1978Desde 0,00 €
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IguanaFix, Teaching Note
Cespedes, Frank V.; Eisenmann, Thomas R.Nota del Instructor HBS-819029-EIniciativa emprendedoraTeaching note for case 817056.Desde 0,00 €
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Ron Ventura at Mitchell Memorial Hospital, Teaching Note
Cespedes, Frank V.; Abelli, HeideNota del Instructor HBS-913573-ELiderazgo y Dirección de personasTeaching Note for Product #913572.Desde 0,00 €
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Entrepreneurship Reading: Selling and Marketing in the Entrepreneurial Venture, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-8089-EIniciativa emprendedoraTeaching Note for Product #8086.Desde 0,00 €
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Transition at DataCo (Spanish Version)
Cespedes, Frank V.; Knoop, Carin-IsabelCaso HBS-818S06Iniciativa emprendedoraEl fundador de una compañía de análisis de datos, Stefan Brecht, tiene varios problemas con su desarrollador de negocios clave y el jefe de marketing y ventas, Tamara Smithson. Smithson, un alquiler principios que habían sido fundamentales en la construcción de la empresa funciona como un miembro, no se atreve a delegar tareas y clientes, y, como Brecht lo ve "a menudo pone los asuntos del cliente por delante de las necesidades y procedimientos d...Desde 8,20 €
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Cabot Pharmaceuticals, Inc. (Spanish version)
Cespedes, Frank V.; Gourville, John T.Caso HBS-511S04MarketingTraces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and Cabot's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. The case raises issues in aligning strategy and s...Desde 8,20 €
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PV Technologies, Inc.: Were They Asleep at the Switch
Cespedes, Frank V.; Badame, DianeCaso HBS-913505-EMarketingPV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report ...Desde 8,20 €