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TEKCOM Corporation: Driving Future Growth - Teaching Note
Vinh Quang Le; Chee Chuong Sum; Quang Huy Vu; Ich Tuan HoangNota del Instructor IVEY-8B18D019-EServicios y operacionesTeaching note for product 9B19D019.Desde 0,00 €
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TEKCOM Corporation: Driving Future Growth
Vinh Quang Le; Chee Chuong Sum; Quang Huy Vu; Ich Tuan HoangCaso IVEY-9B18D019-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesTEKCOM Corporation (TEKCOM) was one of the largest exporters of film-faced plywood (FFP) in Vietnam. The company experienced double-digit growth in its FFP trading business from 2005 to 2011. In 2012, TEKCOM ventured into FFP manufacturing. However, after building strong brand equity in both local and foreign markets as a mid-range FFP producer, TEKCOM faced a major constraint to its growth ambition. Veneer, a key raw material for making FFP, was...Desde 8,20 €