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Tata’s Air India: Brand Repositioning and Revitalization Challenges
Nitin GuptaCaso IVEY-W34124-EDirección estratégica, MarketingThe control of the state-run airline Air India was handed over to Tata Sons on January 27, 2022, by the Government of India. Air India had returned to Tata Sons with a severely dented reputation, being known for bad service, frequent delays, and flight cancellations. Therefore, rejuvenating Air India would be a daunting task. Some industry experts felt that the takeover of Air India was the best chance the airline had of a commercial revival; oth...Desde 8,20 €
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Note on Financial Accounting: The Financial Accounting 'Term Sheet'
Matthew Sooy; Michael Saunders; Alex SolomosNota técnica IVEY-9B19B006-EContabilidad y controlThis note, which serves as a glossary, was constructed to ease the transition of students into financial accounting courses. The glossary includes both foundational terms that are widely used and terms introduced in one or more common financial accounting cases. The terms are explained in a manner that aims to inform both novice and advanced students.Desde 8,20 €