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Macy's: Evolution in the Sunshine State
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Abbott, Sarah L.Caso HBS-416018-EMarketingIn 2009, Lee O'Rourke was promoted to District Vice President in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving...Desde 8,20 €
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunNota del Instructor IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Desde 0,00 €
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EY China (A): Strengthening Presence in a Critical Market
Nanda, Ashish; Narayandas, Das; Rohrer, LisaCaso HBS-718464-EDirección estratégicaSoon after being named regional managing partner for Ernst & Yong (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing the practice. Despite the commitment of EY Global to the China practice, post global financial crisis, EY China's growth agenda has been reversed. The smallest of the Big Four global accounting firms in China, EY China's reputation has weakened in the market, morale of its professionals has plumme...Desde 8,20 €
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Top Cloud-Agri Technology Co., Ltd.: Digital Business Model
Haifen Lin; Tingchen Qu; Shaojie HanCaso IVEY-9B20M052-EDirección estratégica, Iniciativa emprendedoraTop Cloud-Agri Technology Co., Ltd. (TPYN) was a Chinese high-tech company serving the agricultural industry. By implementing a digital business model, TPYN transformed from a traditional business model to a digital leader in the industry. To achieve further growth and develop an innovative digital business model, the chairman of the company put forward the new concept of “open, share, integrate, and win-win.” This concept presented not only a ra...Desde 8,20 €
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What Professional Service Firms Must Do to Thrive
Nanda, Ashish; Narayandas, DasArtículo HBS-R2102G-EConocimiento y comunicaciónDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep the lights on. This path is perilous. If a firm's practices have a diffuse mix of clients and unclear strategic positioning, it will weaken the firm's market profile and lead to internal conflicts, especially about the organization's future direction. This article presents two tools that professi...Desde 8,20 €
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Flashfood.Shop: Self-Service Retailing of Fresh Meals in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin SuCaso IVEY-9B19M036-EDirección estratégicaOn April 1, 2017, Flashfood.Shop, a new brand in self-service retailing of fresh meals, was founded in Dalian, Liaoning province, China. The self-service retail platform provided office workers with affordable and convenient fresh meals 24 hours per day. Flashfood.Shop used intelligent self-catering machines as its physical sales terminals and it used an intelligent self-catering system as its online service interface. By the end of June 2018, Fl...Desde 8,20 €
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Ye Ji: A Serial Entrepreneur in China
Shaojie Han; Jingqin Su; Liangqi Xu; Lu ChengCaso IVEY-W25838-EConocimiento y comunicación, Iniciativa emprendedoraYe Ji had a dream: to build a unicorn enterprise. Ji, a serial entrepreneur in his forties, had the experience of setting up three businesses as an entrepreneur. From 2010 to 2014, he owned and managed Dalian Lingdong Technology Development Co. Ltd. (Lingdong), which specialized in developing e-commerce systems. From 2014 to 2017, he was the agent for Baidu Waimai’s Dalian operations. In 2017, he set up Flashfood.Shop, a company providing office ...Desde 8,20 €