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Sir Alex Ferguson: Managing Manchester United, Teaching Note
Elberse, AnitaNota del Instructor HBS-513108-EMarketingTeaching Note for 513051.Desde 0,00 €
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Weibo: The Chinese Social Media Business Model - Teaching Note
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunNota del Instructor IVEY-8B19M081-EDirección estratégicaTeaching note for product 9B19M081.Desde 0,00 €
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IDL: Enabling the Conventional Retail Industry - Teaching Note
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuNota del Instructor IVEY-8B20A042-EMarketingTeaching note for product 9B20A042.Desde 0,00 €
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Dalian Venture Workshop Technology Service Co., Ltd.: Business Incubation in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianfeng HuCaso IVEY-9B18M184-EDirección estratégica, Iniciativa emprendedoraFounded in 2012 in Dalian, Liaoning Province, China, Dalian Venture Workshop Technology Service Co., Ltd. (Venture Workshop) was a business incubator that provided early stage start-ups with incubation and investment services. In 2014, China identified VeDesde 8,20 €
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Xanadu on Broadway
Elberse, AnitaCaso HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Desde 8,20 €
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Music at Your Own Price (A) (Spanish version)
Elberse, Anita; Bergsman, JasonCaso HBS-516S05MarketingIn October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for complete albums. How viable is such a "name-yo...Desde 8,20 €