Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCaso HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Desde 8,20 €
-
Weibo: The Chinese Social Media Business Model - Teaching Note
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunNota del Instructor IVEY-8B19M081-EDirección estratégicaTeaching note for product 9B19M081.Desde 0,00 €
-
IDL: Enabling the Conventional Retail Industry - Teaching Note
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuNota del Instructor IVEY-8B20A042-EMarketingTeaching note for product 9B20A042.Desde 0,00 €
-
Miroglio Fashion (A)
Gupta, Sunil; Lane, DavidCaso HBS-519053-EMarketingFrancesco Cavarero, chief information officer of Miroglio Fashion, Italy's third-largest retailer of women's apparel, was trying to bring analytical rigor to the company's forecasting and inventory management decisions. But fashion is inherently hard to predict. Can artificial intelligence and machine learning replace human intuition in this industry?Desde 8,20 €
-
Dalian Venture Workshop Technology Service Co., Ltd.: Business Incubation in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianfeng HuCaso IVEY-9B18M184-EDirección estratégica, Iniciativa emprendedoraFounded in 2012 in Dalian, Liaoning Province, China, Dalian Venture Workshop Technology Service Co., Ltd. (Venture Workshop) was a business incubator that provided early stage start-ups with incubation and investment services. In 2014, China identified VeDesde 8,20 €
-
Philips Healthcare Latin America
Gupta, SunilCaso HBS-515097-EMarketingOn a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and General Manager of the Imaging Systems Division of Philips Healthcare in Latin America (Latam). For three consecutive years, Philips Ultrasound business was losing market share in Lata...Desde 8,20 €
-
What Is a Free Customer Worth
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811G-EMarketingFree customers who are subsidized by paying customers are essential to a vast array of businesses, such as media companies, employment services, and even IT providers. But because they generate revenue only indirectly, figuring out the true value of those customers - and how much attention to devote to them - has always been a challenge. Traditional customer-valuation models don't help; they focus exclusively on paying customers and largely ignor...Desde 8,20 €