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Flipkart: Grappling with Product Returns
Sanjeev Prashar; Mukesh Kumar; Amit Kumar MukulCaso IVEY-9B18A045-EIniciativa emprendedora, MarketingIn June 2016, Indian e-commerce giant Flipkart Private Limited (Flipkart) faced a common issue among online retailers: the firm needed to optimize its product return rates to reduce losses caused by returns. Accordingly, Flipkart changed its return policy, including raising the commission fees charged to sellers by an average of 5 per cent. Many sellers resented the policy change, and more than 1,800 led an online protest against Flipkart, which ...Desde 8,20 €