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Liyu Ethiopia Tours: Growth and Expansion Options - Teaching Note
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraNota del Instructor IVEY-8B18M076-EDirección estratégicaTeaching note for product 9B18M076.Desde 0,00 €
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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCaso IVEY-9B18M076-EDirección estratégica, Iniciativa emprendedoraIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Desde 8,20 €