Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCaso IVEY-9B18A061-EDirección estratégica, Iniciativa emprendedora, MarketingBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfDesde 8,20 €
-
Navigating Turbulent Waters: Glitnir Bank's Communication Challenge During a Macroeconomic Crisis
Kimbrough, Michael D.; Miller, Gregory S.; Dessain, Vincent; Damgaard Jensen, AneCaso HBS-107050-EFinanzasGlitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the essential elements of a communications strategy, including the role of the media and analysts. Class discussion will focus on creating infrastructure that will increase the ban...Desde 8,20 €