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Gilead: Hepatitis-C Access Strategy (A)
Rangan, V. Kasturi; Rangan, Vikram; Bloom, David E.Caso HBS-515025-EGilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the disease. The company had earned accolades for its work in HIV/AIDS, where its innovative medicines now accounted for 60% of all patients on Anti-Retroviral (ARV) medicines. Much of thi...Desde 8,20 €
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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W28632-EDirección estratégica, MarketingTeaching note for product W28631.Desde 0,00 €
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#OwnYourStar: Together We Can Counter Rising Antisemitism - Teaching Note
Sheri Lambert; Amy Lavin; Jennifer BermanNota del Instructor IVEY-W30126-EDirección estratégica, MarketingTeaching note for product W30125.Desde 0,00 €
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Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing? - Teaching Note
Sheri Lambert; Amy Lavin; Charles MillerNota del Instructor IVEY-W34145-EIniciativa emprendedora, MarketingTeaching note for product W34144.Desde 0,00 €
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Comergent Technologies Inc.: Enterprise E-Commerce, Teaching Note
Rangan, V. Kasturi; Bellfor, MarieNota del Instructor HBS-507087-EMarketingTeaching Note to (505-016). An abstract is not available for this product.Desde 0,00 €
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A Risk Versus Reward Approach to Market Research - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W27948-EContabilidad y controlTeaching note for product W27947.Desde 0,00 €
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J.Crew: Are Americans Ready to Dress Down? - Teaching Note
Sheri Lambert; Brooke ReaveyNota del Instructor IVEY-W27130-EMarketingTeaching note for product W27129.Desde 0,00 €
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The Truth About CSR
Rangan, V. Kasturi; Chase, Lisa A.; Karim, SohelArtículo HBS-R1501B-EDespite the widely accepted ideal of "shared value," research led by Harvard Business School's Kasturi Rangan suggests that this is not the norm--and that's OK. Most companies practice a multifaceted version of CSR that spans theaters ranging from pure philanthropy to environmental sustainability to the explicitly strategic. To maximize their impact, companies must ensure that initiatives in the various theaters form a unified platform. Four step...Desde 8,20 €