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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W28632-EDirección estratégica, MarketingTeaching note for product W28631.Desde 0,00 €
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STAR TV in 1993, Teaching Note
Ghemawat, Pankaj; Altman, Steven A.Nota del Instructor HBS-711476-EDirección estratégicaTeaching Note for #701-012.Desde 0,00 €
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#OwnYourStar: Together We Can Counter Rising Antisemitism - Teaching Note
Sheri Lambert; Amy Lavin; Jennifer BermanNota del Instructor IVEY-W30126-EDirección estratégica, MarketingTeaching note for product W30125.Desde 0,00 €
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Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing? - Teaching Note
Sheri Lambert; Amy Lavin; Charles MillerNota del Instructor IVEY-W34145-EIniciativa emprendedora, MarketingTeaching note for product W34144.Desde 0,00 €
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A Risk Versus Reward Approach to Market Research - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W27948-EContabilidad y controlTeaching note for product W27947.Desde 0,00 €
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J.Crew: Are Americans Ready to Dress Down? - Teaching Note
Sheri Lambert; Brooke ReaveyNota del Instructor IVEY-W27130-EMarketingTeaching note for product W27129.Desde 0,00 €
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China vs the World: Whose Technology Is It
Hout, Thomas M.; Ghemawat, PankajArtículo HBS-R1012H-EDirección estratégicaNo longer content with being the world's factory for low-value products, China has quietly opened a new front in its campaign to become the globe's most powerful economy: It's on a quest for high-tech dominance. In pursuit of this goal, the Chinese government has ensured that it will be both buyer and seller in certain key industries by retaining ownership of customers and suppliers alike. It has consolidated manufacturers in those industries int...Desde 8,20 €
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The Central Challenge of Global Strategy (Spanish version)
Ghemawat, PankajArtículo HBS-R0703CDirección estratégicaThe main goal of any international strategy should be to manage the large differences that arise at the borders of markets. Yet executives often fail to exploit market and production discrepancies, focusing instead on the tensions between standardization and localization. In this article, Pankaj Ghemawat presents a new framework that encompasses all three effective responses to the challenges of globalization. He calls it the AAA Triangle. The ...Desde 8,20 €
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Tomorrow's Global Giants Not the Usual Suspects
Ghemawat, Pankaj; Hout, ThomasArtículo HBS-R0811E-EDirección estratégicaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Multinational corporations from developed and developing economies alike are aggressively expanding their global presence, particularly in emerging markets. Industry traits largely determine the winners - but that needn't always be the case, say Ghemawat, of IESE B...Desde 8,20 €