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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W28632-EDirección estratégica, MarketingTeaching note for product W28631.Desde 0,00 €
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#OwnYourStar: Together We Can Counter Rising Antisemitism - Teaching Note
Sheri Lambert; Amy Lavin; Jennifer BermanNota del Instructor IVEY-W30126-EDirección estratégica, MarketingTeaching note for product W30125.Desde 0,00 €
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Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing? - Teaching Note
Sheri Lambert; Amy Lavin; Charles MillerNota del Instructor IVEY-W34145-EIniciativa emprendedora, MarketingTeaching note for product W34144.Desde 0,00 €
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Uber in China: Driving in the Gray Zone (B)
Kirby, William C.; Wang, Yuanzhuo; Frost, Shuang L.; Frost, Adam K.Caso HBS-317064-EConocimiento y comunicaciónFor two years since 2014 Uber had fought an intense, costly battle for China's ridesharing market with well-financed and well-connected domestic Chinese competitors. During this time, Uber also had to respond to an ever-shifting regulatory landscape thatDesde 5,74 €
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A Risk Versus Reward Approach to Market Research - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W27948-EContabilidad y controlTeaching note for product W27947.Desde 0,00 €
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China Rapid Finance: The Collapse of China's P2P Lending Industry
Kirby, William C.; Yining Cao, Bonnie; McHugh, John P.Caso HBS-321124-EFinanzasChina's peer-to-peer (P2P) lending industry had over 3,000 platforms at its height in 2015. China Risk Finance (CRF) was one of the country's P2P success stories. With over 1 million borrowers using CRF's platform, it raised $60 million in its 2016 IPO onDesde 8,20 €
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J.Crew: Are Americans Ready to Dress Down? - Teaching Note
Sheri Lambert; Brooke ReaveyNota del Instructor IVEY-W27130-EMarketingTeaching note for product W27129.Desde 0,00 €