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YourStory: Strategically Communicating Entrepreneurial Journeys - Teaching Note
Atul Arun Pathak; Sunil Kumar SarangiNota del Instructor IVEY-8B17M143-EDirección estratégicaTeaching note for product 9B17M143.Desde 0,00 €
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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W28632-EDirección estratégica, MarketingTeaching note for product W28631.Desde 0,00 €
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#OwnYourStar: Together We Can Counter Rising Antisemitism - Teaching Note
Sheri Lambert; Amy Lavin; Jennifer BermanNota del Instructor IVEY-W30126-EDirección estratégica, MarketingTeaching note for product W30125.Desde 0,00 €
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Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing? - Teaching Note
Sheri Lambert; Amy Lavin; Charles MillerNota del Instructor IVEY-W34145-EIniciativa emprendedora, MarketingTeaching note for product W34144.Desde 0,00 €
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BharatAgri: Strategy of an Indian Agritech Startup
Aashish Argade; Atul Arun PathakCaso IVEY-9B20M151-EDirección estratégica, Iniciativa emprendedoraIn June 2019, the cofounders of BharatAgri, an Indian agritech (agricultural technology)-focused entrepreneurial venture, were reviewing their strategy. BharatAgri leveraged information technology to provide crop-management related advisory services to InDesde 8,20 €
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A Risk Versus Reward Approach to Market Research - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W27948-EContabilidad y controlTeaching note for product W27947.Desde 0,00 €
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J.Crew: Are Americans Ready to Dress Down? - Teaching Note
Sheri Lambert; Brooke ReaveyNota del Instructor IVEY-W27130-EMarketingTeaching note for product W27129.Desde 0,00 €
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Salt n Soap: Online Retailing of Food and Groceries
Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai; Atanu GhoshCaso IVEY-9B20M152-EDirección estratégica, Iniciativa emprendedoraIn January 2020, the founder and chief executive officer (CEO) of Salt n Soap, an online retailer of food and groceries in Kolkata, India, was reviewing the company’s strategy and business model. Salt n Soap had been in operation for six years, and now ofDesde 8,20 €
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EnterAll InfoSec Solutions: Growing an Ethical Hacking Business
Varsha Verma; Atul Arun Pathak; Dharma Raju Bathini; Arun PereiraCaso IVEY-9B14M152-EDirección estratégica, Iniciativa emprendedoraAn ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business model that would address the information security needs of corporate clients, public sector undertakings (PSUs) and government institutions. Ethical hacking was a specialized and relatively nascent field, and the entrepreneur f...Desde 8,20 €
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Moonka Auto: Recruiting Salespeople
Atul Arun Pathak; Gyanesh MishraCaso IVEY-9B16A033-EDirección estratégica, Iniciativa emprendedora, MarketingIn April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment ...Desde 8,20 €