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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W28632-EDirección estratégica, MarketingTeaching note for product W28631.Desde 0,00 €
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#OwnYourStar: Together We Can Counter Rising Antisemitism - Teaching Note
Sheri Lambert; Amy Lavin; Jennifer BermanNota del Instructor IVEY-W30126-EDirección estratégica, MarketingTeaching note for product W30125.Desde 0,00 €
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Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing? - Teaching Note
Sheri Lambert; Amy Lavin; Charles MillerNota del Instructor IVEY-W34145-EIniciativa emprendedora, MarketingTeaching note for product W34144.Desde 0,00 €
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A Risk Versus Reward Approach to Market Research - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W27948-EContabilidad y controlTeaching note for product W27947.Desde 0,00 €
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J.Crew: Are Americans Ready to Dress Down? - Teaching Note
Sheri Lambert; Brooke ReaveyNota del Instructor IVEY-W27130-EMarketingTeaching note for product W27129.Desde 0,00 €
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For Earth Inc.: Launching the Force Engine and Fuel Conditioner in Canada
Matthew Thomson; Ken MarkCaso IVEY-9B11A027-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2010, an entrepreneur is trying to enter the fuel additives market in Canada by marketing a product called Force For Earth (FFE) Fuel and Engine Conditioner. FFE is made in the United States and the entrepreneur has the Canadian license for the product. Unlike the products of many competitors in North America, FFE has been proven to deliver the stated benefits, but the entrepreneur’s dilemma is that every other product in the market claims to ...Desde 8,20 €
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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCaso IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Desde 8,20 €
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Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Nicolas Kervyn; Fernando Rey Castillo Villar; Silvestre Flores Gamboa; Manuel Lopezneria; Matthew ThomsonCaso IVEY-W32003MarketingIn 2022, Mazatlán was enjoying a reputation as a popular seaside town on the Mexican Pacific Coast, in the northwestern state of Sinaloa. Protected by a bay and three islands, it offered sandy beaches and favourable weather year-round, making it an attractive destination for Mexican, American, and Canadian vacationers. It was a popular stop for Pacific Ocean cruises, where tourists could enjoy beaches, sunshine, Mexican cuisine and culture, and v...Desde 8,20 €
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Pop Shoppe (A)
Matthew Thomson; Kendra HartCaso IVEY-9B11A024-EMarketingThe Pop Shoppe was once a leading player in the Canadian soft drinks market, but changing market conditions and corporate mismanagement drove the company into bankruptcy in the early 1980s. In 2003, an entrepreneur purchased the rights to the brand, and was considering reintroducing it in the market. The entrepreneur suspected that many Canadians would be as fond of the Pop Shoppe as he was. However, he had little experience in the beverage indus...Desde 8,20 €