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Swoon: Mixing Up the Perfect Marketing Cocktail
Sheri Lambert; Marilyn AnthonyCaso IVEY-W25613-EMarketingTwo women entrepreneurs' early-stage company achieved notable success when they introduced an innovative zero-sugar product into the highly competitive beverage market. After navigating a rebrand, the co-founders were poised to scale their company throughDesde 8,20 €
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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W28632-EDirección estratégica, MarketingTeaching note for product W28631.Desde 0,00 €
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertNota del Instructor IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Desde 0,00 €
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Insomnia Cookies: Owning the Night through Research & 'Doughvelopment' - Teaching Note
Sheri LambertNota del Instructor IVEY-W30427-EDirección estratégica, MarketingTeaching note for product W30426.Desde 0,00 €
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs - Teaching Note
Sheri Lambert; Brooke Reavey; Monique BellNota del Instructor IVEY-W30136-EDirección estratégica, MarketingTeaching note for product W30135.Desde 0,00 €
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Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note
Neha Mittal; Sheri Lambert; Sara HonovichNota del Instructor IVEY-W27964-EDirección estratégicaTeaching note for product W27963.Desde 0,00 €
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs
Sheri Lambert; Brooke Reavey; Monique BellCaso IVEY-W30135-EDirección estratégica, MarketingLongevity Wines was a family-owned urban winery and certified minority-owned business based in the Livermore Valley wine region of Northern California. Founders Phil and Debra Long opened Longevity Wines in 2008 when their winemaking hobby outgrew their garage. By that time, they had spent years visiting tasting rooms and had identified a need to increase inclusivity in the wine community. The wine industry had a history of exclusion in terms of ...Desde 8,20 €
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Swoon: Mixing Up the Perfect Marketing Cocktail - Teaching Note
Sheri Lambert; Marilyn AnthonyNota del Instructor IVEY-W25614-EMarketingTeaching note for product W25613.Desde 0,00 €
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L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinNota del Instructor IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Desde 0,00 €
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#OwnYourStar: Together We Can Counter Rising Antisemitism - Teaching Note
Sheri Lambert; Amy Lavin; Jennifer BermanNota del Instructor IVEY-W30126-EDirección estratégica, MarketingTeaching note for product W30125.Desde 0,00 €