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Wal-Mart: Nonmarket Pressure and Reputation Risk (A)
David P. BaronCaso SGSB-P52A-EEconomíaIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Desde 8,20 €
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Wal-Mart: Nonmarket Pressure and Reputation Risk (B): A New Nonmarket Strategy
David P. BaronCaso SGSB-P52B-EEconomíaIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Desde 5,74 €
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Pagani Automobili S.p.A: Motoring Becomes Electric - Teaching Note
Robert D. Austin; Adrian PierceNota del Instructor IVEY-8B19M066-EDirección estratégica, Iniciativa emprendedoraTeaching Note for product 9B19M066.Desde 0,00 €
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Pagani Automobili S.p.A: Motoring Becomes Electric
Robert D. Austin; Adrian PierceCaso IVEY-9B19M066-EDirección estratégica, Iniciativa emprendedoraIn early 2018, Modena, Italy’s Pagani Automobili S.p.A (Pagani Automobili), a boutique designer and manufacturer of high-performance internal combustion engine powered supercars, was struggling to develop a response to the emergence of electric vehicle teDesde 8,20 €