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Zenatix: Discovering Market Fit - Teaching Note
Puran Singh; Harleen KaurNota del Instructor IVEY-8B19A019-EMarketingTeaching note for product 9B19A019.Desde 0,00 €
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A Step Ahead (Spanish version)
Heskett, James L.; Kindley, James T.Caso HBS-919S03Marketingwhether to expand distribution online (at the risk of diluting the brand, by attracting older customers) and whether to increase the frequency of introducing new styles (at the risk of more fashion "misses"). Altogether, Montes Cal ados may need to rethink the "Brazilian" positioning of its brand. The case is suitable for strategy and general management courses because it raises questions about a company's basic direction and business definiti...Desde 8,20 €
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Zenatix: Discovering Market Fit
Puran Singh; Harleen KaurCaso IVEY-9B19A019-EIniciativa emprendedora, MarketingIn 2013, three friends from college came together to found Zenatix, an Indian energy data analytics company. Based on Internet-of-things technology, the team built WattMan, a hardware-based product that could monitor the usage and performance of electrical assets such as air conditioners and refrigerators. It saved energy costs by suggesting corrective action. Zenatix faced challenges in identifying the right target market for WattMan and matchin...Desde 8,20 €
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Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Artículo HBS-R0807LServicios y operacionesinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Desde 8,20 €