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Zenatix: Discovering Market Fit - Teaching Note
Puran Singh; Harleen KaurNota del Instructor IVEY-8B19A019-EMarketingTeaching note for product 9B19A019.Desde 0,00 €
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Nimble Leadership
Ancona, Deborah; Backman, Elaine V.; Isaacs, KateArtículo HBS-R1904D-ENobody really recommends command-and-control leadership anymore. But no fully formed alternative has emerged. So mature companies often struggle to balance the need for innovation with the need for discipline. The authors studied two exceptions: the new-product-development stars PARC and W.L. Gore. Both companies, they learned, have three distinct types of leaders. "Entrepreneurial leaders," found at lower levels, create new products and services...Desde 8,20 €
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Zenatix: Discovering Market Fit
Puran Singh; Harleen KaurCaso IVEY-9B19A019-EIniciativa emprendedora, MarketingIn 2013, three friends from college came together to found Zenatix, an Indian energy data analytics company. Based on Internet-of-things technology, the team built WattMan, a hardware-based product that could monitor the usage and performance of electrical assets such as air conditioners and refrigerators. It saved energy costs by suggesting corrective action. Zenatix faced challenges in identifying the right target market for WattMan and matchin...Desde 8,20 €
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In Praise of the Incomplete Leader
Ancona, Deborah; Malone, Thomas W.; Orlikowski, Wanda J.; Senge, Peter M.Artículo HBS-R0702E-ELiderazgo y Dirección de personasThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Today's top executives are expected to do everything right, from coming up with solutions to unfathomably complex problems to having the charisma and prescience to rally stakeholders around a perfect vision of the future. But no one leader can be all things to all ...Desde 8,20 €