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1436: The First Pure Chinese Luxury Fashion Brand
Keinan, Anat; Crener, Sandrine; Chang, Hannah H.Caso HBS-517100-EMarketingThe case traces the birth of 1436, a new luxury brand specialized in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The brand name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length). It is estimated that only 2 out of 1,000 grams ...Desde 8,20 €
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Canadian Dairy Supply Management: Trade Threats - Teaching Note
Brandon Schaufele; Akshanta AjayNota del Instructor IVEY-8B20M073-EDirección estratégicaTeaching note for product 9B20M073.Desde 0,00 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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Canadian Dairy Supply Management: Trade Threats
Brandon Schaufele; Akshanta AjayCaso IVEY-9B20M073-EDirección estratégicaFollowing the election of Donald Trump as president of the United States, the US government set out to modernize the North American Free Trade Agreement, threatening to revoke it if a new favourable deal was not reached with Canada and Mexico. Among other demands, the United States wanted to increase its access to Canada’s protected dairy markets and was calling for the Canadian dairy supply management system to be dismantled. But the health of t...Desde 8,20 €