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Canadian Dairy Supply Management: Trade Threats - Teaching Note
Brandon Schaufele; Akshanta AjayNota del Instructor IVEY-8B20M073-EDirección estratégicaTeaching note for product 9B20M073.Desde 0,00 €
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Arcelik: COVID-19 Fueled Omnichannel Growth (B)
Israeli, Ayelet; Khrais, FaresCaso HBS-521068-EMarketingDesde 5,74 €
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Amazon Shopper Panel: Paying Customers for Their Data
Ascarza, Eva; Israeli, AyeletCaso HBS-521058-EMarketingThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...Desde 8,20 €
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Canadian Dairy Supply Management: Trade Threats
Brandon Schaufele; Akshanta AjayCaso IVEY-9B20M073-EDirección estratégicaFollowing the election of Donald Trump as president of the United States, the US government set out to modernize the North American Free Trade Agreement, threatening to revoke it if a new favourable deal was not reached with Canada and Mexico. Among other demands, the United States wanted to increase its access to Canada’s protected dairy markets and was calling for the Canadian dairy supply management system to be dismantled. But the health of t...Desde 8,20 €