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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaEjercicio ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Desde 8,20 €
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Canadian Dairy Supply Management: Trade Threats - Teaching Note
Brandon Schaufele; Akshanta AjayNota del Instructor IVEY-8B20M073-EDirección estratégicaTeaching note for product 9B20M073.Desde 0,00 €
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How to Conduct a Good Experiment Online
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-416-EAnálisis de decisiones, MarketingThis technical note provides brief explanation on how to run a good behavioral experiment online. It briefly discusses several important steps of running an experiment: research design, analysis plan, stimuli, programming of the experiment, participants, and data analysis and interpretation.Desde 8,20 €
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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-414-EAnálisis de decisiones, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Desde 8,20 €
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Canadian Dairy Supply Management: Trade Threats
Brandon Schaufele; Akshanta AjayCaso IVEY-9B20M073-EDirección estratégicaFollowing the election of Donald Trump as president of the United States, the US government set out to modernize the North American Free Trade Agreement, threatening to revoke it if a new favourable deal was not reached with Canada and Mexico. Among other demands, the United States wanted to increase its access to Canada’s protected dairy markets and was calling for the Canadian dairy supply management system to be dismantled. But the health of t...Desde 8,20 €