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Europastry: la internacionalización
Boccherini Bogert, Jose Antonio; Anylu, VidalCaso IIST-DGI-241Dirección estratégicaEuropastry era el líder en los mercados español y portugués de masas congeladas de pan y bollería. Tras crecer entre 1996 y 2008 al 15% anual, el crecimiento se bajó a partir de 2008 al 2,2%, por la maduración del mercado. Ante esta situación, Europastry definió la internacionalización como prioridad estratégica, explorando varias oportunidades. Lo esfuerzos realizados hasta la fecha vía exportaciones habían llevado las ventas internacionales has...Desde 8,20 €
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Europastry: la internacionalización - Teaching Note
Boccherini Bogert, Jose Antonio; Anylu, VidalNota del Instructor IIST-DGINT-241Dirección estratégicaEuropastry era el líder en los mercados español y portugués de masas congeladas de pan y bollería. Tras crecer entre 1996 y 2008 al 15% anual, el crecimiento se bajó a partir de 2008 al 2,2%, por la maduración del mercado. Ante esta situación, Europastry definió la internacionalización como prioridad estratégica, explorando varias oportunidades. Lo esfuerzos realizados hasta la fecha vía exportaciones habían llevado las ventas internacionales has...Desde 0,00 €
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Blue Ocean Strategy (Spanish version)
Kim, W. Chan; Mauborgne, Renee A.Artículo HBS-R0410DDirección estratégicaDespite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue twenty-two-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean--a previously unknown market space. In blue oce...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 6. Get the Strategic Sequence Right
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0026BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 8. Build Execution into Strategy
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0028BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 4. Focus on the Big Picture, Not the Numbers
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0024BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 7. Overcome Key Organizational Hurdles
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0027BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 11. Avoid Red Ocean Traps
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0031BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 5. Reach Beyond Existing Demand
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0025BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 9. Align Value, Profit, and People Propositions
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0029BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €