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Blue Ocean Strategy (Spanish version)
Kim, W. Chan; Mauborgne, Renee A.Artículo HBS-R0410DDirección estratégicaDespite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue twenty-two-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean--a previously unknown market space. In blue oce...Desde 8,20 €
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Mubadala: Forging Development in Abu Dhabi
Abdelal, Rawi; Tarsis, IrinaCaso HBS-708033-EEconomíaIn 2007, Khaldoon Khalifa Al Mubarak, the CEO of Mubadala Development Company (Mubadala), had every reason to be optimistic about the future of his home, Abu Dhabi, one of the emirates comprising the United Arab Emirates (UAE). The tiny, sandy, and dry emirate with a population of 1.5 million, only 420,000 of whom were citizens, was nestled upon nearly 10% of the world's known reserves of oil and the 4th largest proven reserve of natural gas. Wit...Desde 8,20 €
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The Sino-Russian Rapprochement: Energy Relations in a New Era
Abdelal, Rawi; Skalamera, Morena; Tarontsi, SogomonCaso HBS-715016-EEconomíaThe United States could enhance or threaten China's energy security but China was unsure of the U.S. intentions. China and the United States were both friends and potential foes. In the meantime, Russia's own ambivalent relationship with the United States and its Western allies worsened. In this context, China and Russia grew closer. Bilateral ties in the energy trade quickly improved: Russian oil exports expanded, while disagreements on the term...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 6. Get the Strategic Sequence Right
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0026BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 8. Build Execution into Strategy
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0028BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 4. Focus on the Big Picture, Not the Numbers
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0024BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 7. Overcome Key Organizational Hurdles
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0027BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 11. Avoid Red Ocean Traps
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0031BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 5. Reach Beyond Existing Demand
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0025BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 9. Align Value, Profit, and People Propositions
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0029BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €