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Tamul Plates Marketing: Channel Challenges for an Organic Product - Teaching Note
Rajesh AithalNota del Instructor IVEY-8B20A032-EMarketingTeaching note for product 9B20A032.Desde 0,00 €
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Liyu Ethiopia Tours: Growth and Expansion Options - Teaching Note
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraNota del Instructor IVEY-8B18M076-EDirección estratégicaTeaching note for product 9B18M076.Desde 0,00 €
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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCaso IVEY-9B18M076-EDirección estratégica, Iniciativa emprendedoraIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Desde 8,20 €
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Tamul Plates Marketing: Channel Challenges for an Organic Product
Rajesh AithalCaso IVEY-9B20A032-EIniciativa emprendedora, MarketingIn early January 2018, the chief executive officer and co-founder of Tamul Plates Marketing Private Limited had just confirmed the next round of much-needed funding. Having accomplished this goal, he was reassured that funding was taken care of until 2020. The funds would drive a long-awaited expansion and take the company to its next phase of growth. Although he had worked hard to refine the company’s business model over the previous six to seve...Desde 8,20 €