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Tamul Plates Marketing: Channel Challenges for an Organic Product - Teaching Note
Rajesh AithalNota del Instructor IVEY-8B20A032-EMarketingTeaching note for product 9B20A032.Desde 0,00 €
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Tamul Plates Marketing: Channel Challenges for an Organic Product
Rajesh AithalCaso IVEY-9B20A032-EIniciativa emprendedora, MarketingIn early January 2018, the chief executive officer and co-founder of Tamul Plates Marketing Private Limited had just confirmed the next round of much-needed funding. Having accomplished this goal, he was reassured that funding was taken care of until 2020. The funds would drive a long-awaited expansion and take the company to its next phase of growth. Although he had worked hard to refine the company’s business model over the previous six to seve...Desde 8,20 €
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Don't Let Your Supply Chain Control Your Business
Choi, Thomas Y.; Linton, TomArtículo HBS-R1112H-EServicios y operacionesIn the past 25 years, major original equipment manufacturers have delegated the management of their supply chains to a handful of first-tier suppliers. Although this approach frees OEMs from the tasks of building and supervising supply subsystems, speeds up product introductions, and helps manufacturers secure larger volume discounts, it has gone too far. In this article, Choi, of Arizona State University, and Linton, a former chief procurement o...Desde 8,20 €
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No deje que su cadena desuministros controle su empresa
Choi, Thomas Y.; Linton, TomArtículo HBS-R1112HServicios y operacionesEn los últimos 25 años, los principales fabricantes de equipos originales han delegado la gestión de sus cadenas de suministro a un puñado de proveedores de primer nivel. Aunque este enfoque permite liberar los OEM de las tareas de construcción y supervisión de los subsistemas de suministro, acelera la introducción de productos, y ayuda a los fabricantes aseguran grandes descuentos por volumen, se ha ido demasiado lejos. En este artículo, Choi, d...Desde 8,20 €