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ATH Technologies (E)
Simons, Robert L.; Packard, JenniferCaso HBS-117017-EDirección estratégicaSupplements the (A) case. Designed as an in-class handout.Desde 5,74 €
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Merck: Managing Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-109084-EDesde 5,74 €
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ATH Technologies (E) (Spanish version)
Simons, Robert L.; Packard, JenniferCaso HBS-118S07Dirección estratégicaSupplements the (A) case. Designed as an in-class handout.Desde 5,74 €
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Merck: La administración de Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-111S06Conocimiento y comunicaciónDesde 5,74 €
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C3.ai-Driven to Succeed
Simons, Robert L.; Gonzalez, GeorgeCaso HBS-119004-EDirección estratégicaCEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing eDesde 8,20 €
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The Economist
Oberholzer-Gee, Felix; Anand, Bharat N.; Gomez, LizzieCaso HBS-710441-EDirección estratégicaIn 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the Economist, and describes three issues confronting Andrew Rashbass, the group's chief executive: first, reevaluating the magazine's digital strategy; second, preparing for e-readers; and, ...Desde 8,20 €
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Managing Vioxx (A) (Spanish version)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-111S02Dirección estratégica(B) evidence of life-threatening side effects, (C) decision options, (D) announcement to withdraw Vioxx, (E) reaction by patients, shareholders, media, and regulators, (F) Merck fights back, and (G) wrap-up. At the end of the case series, students may conclude that doing the right thing sometimes requires very hard choices.Desde 8,20 €
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Becton Dickinson: diseño del nuevo proceso de planificación estratégica, operativa y financiera
Simons, Robert L.; Davila, Antonio; Mohammed, AfrozeCaso HBS-106S20Contabilidad y controlDescribe los intentos de la administración para diseñar e instalar un sistema de planificación y control sofisticados en una empresa internacional, ya que cambia su estrategia. Las cuestiones de implementación de la estrategia, la responsabilidad y la medición del desempeño son el núcleo del análisis, como gerentes enfrentan dificultades y resistencia al usar el sistema para el control de "estratégica, operacional y financiera".Desde 8,20 €
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Alibaba's Taobao (A) & (B), Teaching Note
Oberholzer-Gee, Felix; Wulf, Julie M.Nota del Instructor HBS-712477-EDirección estratégicaTeaching Note for 709-456 and 709-457.Desde 0,00 €
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Quiet Logistics (A)
Simons, Robert L.; Kindred, NatalieCaso HBS-115001-EIniciativa emprendedoraThis two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as Bonobos, Gilt Groupe, and Zara. What distinguishes the company from its rivals is its use of Kiva robots which collect customer items within the warehouse and bring them to the app...Desde 8,20 €